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by Bryce McDougall
Pre-order now
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"the two most pressing issues facing humanity are environmental degradation and the widening gap between the rich and poor"
"Humans created the problems we face, therefore humans can solve them"
"The dictionary definition of greed is the quality of wanting more than ones share"
"I believe there’s a greater fulfillment available to all of us"
"Perhaps looking out for one another is more important than looking out for oneself"
"A corporation is traditionally an entity that exists for one primary reason, to make money. What if the primary reason for being in business were to make the world a better place?"
"There are root problems facing humanity globally that when addressed, will over time automatically solve many of the resulting problems we see in our day-to-day lives"
"By 'not for profit' I mean 'not for the profit of individuals'"
"I believe humanity is ready to become wise"
"The values ‘for profit’ businesses thrive upon have infiltrated all aspects of society right across the globe"
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We have seemingly everything available to us in the 21st century, but how many of us feel truly content? Are we optimistic about humanity's future? And what sort of life do we foresee for our children? Why are we working longer and harder? And why do many of us feel under continued and increased pressure? If just one of these questions gives you cause for concern you need to read my forthcoming book The Too Hard Basket.
This website provides information about the book, and responsibility.com.au, a ‘not for profit’ business that will fund and provide expertise to other ‘not for profit’ businesses. This new breed of ‘not for profits’ will provide products and services that are as good or better than the competition, but they will do so more socially and environmentally responsibly.
The Too Hard Basket identifies how we can contribute to reversing unhealthy trends like; unsustainable environmental damage, increasing stress levels, high suicide rates, escalating mental health issues and associated drug dependencies, the widening gap between the rich and poor, ballooning debt levels and man hours worked to service this debt, concern about who is going to take care of us in retirement, etc.
The Too Hard Basket, unlike other books, doesn’t just talk about the problems we face without providing solutions; it discusses how and why they evolved, and most importantly what we can do to solve them. For a more detailed outline click here, or to pre-order a copy click here. All royalties from sale of the book will go to responsibility.com.au If the book is not published before Dec 31, 2008 funds collected from pre-orders will be donated to Red Cross in your country.
responsibility.com.au ‘not for profits’ will treat all employees as equally important, simply because as humans we are. Income will reflect this greater level of respect for the contribution each person makes. The annual salary will be $83,200 pa (AUD) for all full time staff in Australia, including managers, proprietors and myself. This constant salary will be higher than most would earn at ‘for profit’ businesses, made possible because shareholders are not extracting profit, and management salaries are also limited to this figure.
‘Not for profits’ will compete on exactly the same playing field as their competition, but they will prove themselves unique and hard to compete with. This is because the products will be as good, the service superior, and the values driving the businesses more appealing to a customer base increasingly concerned about our future.
‘Not for profits’ will re-educate their workforces in life lessons. Even though training will ensure they succeed and expand, it will also focus on how in a small way each person can help make their own world, and the world around them, a better place. Personal contentedness of employees will increase dramatically, as will loyalty.
‘Not for profits’ will groom their own leaders from within who will help ensure the viability, success and growth of the businesses, but their yearning for the positions won’t be driven by self-interest, rather a passion to contribute positively to life.
Whether we realise it or not, recent generations have been raised by the values of ‘for profit’ business. The drive for profit has eroded decent human values on an ongoing basis. Most of our biggest problems are the result of behaviours that greed arouses.
‘Not for profits’ will raise a different sort of human being into society, with a value system based upon what is good for humanity and the planet. In contrast ‘for profits’ have tended to raise self-motivated individuals who are in turn less likely to consider the well being of others. Working at a ‘not for profit’ you wouldn’t be contributing to making an elite minority wealthy, and they wouldn’t be flaunting their wealth to admiring young eyes because their numbers would be decreasing. ‘Not for profits’ will help solve the world’s problems, rather than create them. In big part this will be achieved by helping people to truly understand there’s more to life than money, there’s quality of life.
Imagine waking up in the morning feeling excited about the day ahead? Instead of life being a stressful struggle, it can become a passion from start to end, and it will be far more rewarding in all respects if only we make some changes.
The Too Hard Basket identifies change we need to make at many levels, and responsibility.com.au ‘not for profits’ physically put into practice some of the highlighted change.
Together humanity created our problems, and together we will solve them. The 20th century brought us unimaginable technological advancements; I believe the 21st century will bring us unimaginable positive social change. Don’t doubt it; help create it. Crisis point is looming and I believe humanity is ready to become wise.
If you’d like to read more about responsibility.com.au please click here. Or if you’re ready to lend or donate money please click here. The first business responsibility.com.au will fund requires $3,750,000 (Australian Dollars).
Please join me; let’s ensure a brighter future for the adults of tomorrow. Here’s some ways you can help.
- Pre-order The Too Hard Basket by clicking here
- Lend money to responsibility.com.au for a 5 year term at a competitive interest rate by clicking here. (Minimum loan amount $1,000)
- Donate money to responsibility.com.au by clicking here. Any amount greater than $5 enormously appreciated
- Download a PDF document at downloads which talks about the book and business. You can forward this on to people you know
- Encourage people you know to visit this website
- Forward any suggestions or questions through to me at bryce@responsibility.com.au
- Forward your resume if you would like to express interest in working for a responsibility.com.au ‘not for profit’ business in the future. The salary is currently $83,200pa (Australian Dollars)
- Forward a business plan for consideration once funds become available
- Register your email address on the home page for updates
Thanks
Bryce McDougall
November 20, 2007
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