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by Bryce McDougall
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"The dictionary definition of greed is the quality of wanting more than ones share"
"The values ‘for profit’ businesses thrive upon have infiltrated all aspects of society right across the globe"
"There are root problems facing humanity globally that when addressed, will over time automatically solve many of the resulting problems we see in our day-to-day lives"
"The approaching zeitgeist makes now an awfully exciting time to be alive"
"Perhaps looking out for one another is more important than looking out for oneself"
"A corporation is traditionally an entity that exists for one primary reason, to make money. What if the primary reason for being in business were to make the world a better place?"
"the two most pressing issues facing humanity are environmental degradation and the widening gap between the rich and poor"
"By 'not for profit' I mean 'not for the profit of individuals'"
"I believe there’s a greater fulfillment available to all of us"
"I believe humanity is ready to become wise"
"Humans created the problems we face, therefore humans can solve them"
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The Too Hard Basket – if we can change big business we can change the world is an exciting new manifesto for troubled times. It launched into Australian bookshops in February 2009. It can also be purchased from this website for $14.95 including delivery.
The Too Hard Basket in simple language clearly identifies the two biggest challenges facing humanity: the widening gap between the rich and poor, and environmental degradation. It not only discusses how these problems evolved, but actually maps out an unstoppable way forward that will contribute to reversing them.
The Too Hard Basket proposes a new breed of businesses entering the market that will be in business only to make the world a better place—they will exist for no other reason. These NFPOIs (Not For Profit Of Individuals) will not give profit or capital gain to individuals; they will instead exist for the good of all people. .jpg)
Small as this manifesto may be, because it discusses our greed, it challenges us to the very core. The Too Hard Basket re-examines fundamentals and will help bring positive change in a time when it is sorely needed. Our problems are not too hard to solve.
responsibility.com.au Pty Ltd is a NFPOI that will fund and provide expertise to other NFPOIs.
Order The Too Hard Basket now from this website, or grab it at your local bookstore, and find out early how the world is going to change. May I please have your help.
Bryce McDougall
Sydney
February 18, 2009
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